Client: Business Society Capilano University
Creative Director: Jonathan Mentzos
Art Director: Kristin Church
Designer: Colton Ponto
The Student organization BSCU from Capilano University need an update for their logo after changing their name to Business Society Capilano University. I lead the rebranding with a variety of different logo concepts with advice and suggestions from my CD and AD.
After coming up with 4 strong concepts the concept chosen was the one reminiscent of a speech bubble. Utilizing the idea that business at the most basic level is about communication and relationships between clients, customers, and co-workers. To help make the logo very versatile I created 3 variations to help in any logo situation.